Biggest Mistake By Tata Company - Tata Nano Car
Introduction The Tata Nano is a city car manufactured by Tata motors. This car made and sold in India, the nano car was initially launched with a price of Rs 100,000 or $1,500. It is the cheapest car in the world. Even though it is an engineering feat to package the entire car within that price range, it sales largely failed, primarily due to its marketing campaign. These cars designed to lure India's burgeoning middle classes away from two-wheelers, it received much publicity. It's current price point means the claim "World's cheapest Car" remains true today. The Marketing Strategy Owning a car in India is a big thing. It is more of a social status symbol! In order to capture this market segment Ratan Tata announced the concept of Tata Nano Car in 2006. The concept of introducing a cheapest car for every middle class family in India. Everyone got fascinated by the Idea. But unfortunately the fascination did not transpire into sales! What Went Wrong With Tata Nano...